Road Trip

AAA Insurance isn’t going to win over drivers on price. But when you include the roadside service, partner discounts and the many other services that come with a AAA Membership, drivers clearly get more VALUE for their insurance dollar. This concept uses the idea of a road trip with a nod to the legacy of AAA — and all the opportunities to save along the way. Concept by Rosann Bartle, Eric Kauppila and Steve Steger. Design by Eric Kauppila and copy by Steve Steger.

Roll-fold self mailer mail panel and cover

Roll-fold self mailer first reveal

Roll-fold self mailer second reveal

Roll-fold self mailer full interior

Animated banner ad frames 1-3

Leveraging Facebook and travel Vloggers to encourage Members to share their photos of places they saved with their AAA Membership card. Members could win a “AAA Value of the Day” savings bonus for the best post based on the most likes.

Personalized poster or display sign

Landing page with image carousel

Animated gif for alternate icon-based email option

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