Money Airplane

AAA is known for its travel discounts. But many (if not most) users are unaware of the full scope of savings they can enjoy as AAA Members — savings that, when added together, essentially comprise a refund of the AAA Membership fee. This package positions AAA’s Member savings as an opportunity to take back the money they’re spending each month on auto insurance, rather than simply “throwing it out the window” — an idea reinforced by the money-airplane imagery used throughout and a special insert that recipients can fold into their own paper airplane. Concept for AAA by Scott Johnson and Eric Kauppila. Design by Eric Kauppila and copy by Brittney Villalva.